Plant-based pranksters hijack ‘Meaty March’ by giving out free vegan burgers


The UK’s meat industry will be campaigning and protesting this month with the hope of replicating the success of Veganuary. To combat this, a group of ‘beefy’ Brits have been gallivanting around central London, handing out Meatless Farm’s beetroot beefcakes burgers to Londoners on their lunch breaks to show them that plant-based burgers can be just as juicy, ‘meaty’ and tasty as traditional burgers.

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