The UK’s meat industry will be campaigning and protesting this month with the hope of replicating the success of Veganuary. To combat this, a group of ‘beefy’ Brits have been gallivanting around central London, handing out Meatless Farm’s beetroot beefcakes burgers to Londoners on their lunch breaks to show them that plant-based burgers can be just as juicy, ‘meaty’ and tasty as traditional burgers.
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