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No Meat May in the time of COVID-19
We grappled with whether we should still run No Meat May during a global crisis. We questioned if it was appropriate to run a behaviour change challenge while many people are without work, and many of our partner businesses have closed their doors. With lives and livelihoods being lost, we wondered whether the world would have capacity for our humble challenge. But after much deliberation, we decided pushing on is the right thing to do. No Meat May is built around empowering